What Is Facebook Audience Network And How To Use It For Your Business

Facebook Audience Network is a mobile advertising system that allows advertisers to reach people through their adverts on mobile apps. This system allows companies to build brand awareness, generate leads, and measure what's working across Facebook's family of apps.

What Is Facebook Audience Network And How To Use It For Your Business
What Is Facebook Audience Network And How To Use It For Your Business


The best part? It’s an affordable option for businesses with reduced costs for small budgets.

Facebook Audience Network can be used by advertisers who meet the following criteria:

1. They need to have a Facebook Page 

2. They should have access to $5 or more in self-serve advertising budget 

3. They should not be running any other ads on the mobile app

What is Facebook Audience Network? 

Facebook Audience Network is a mobile advertising system that allows advertisers to reach people through their adverts on mobile apps. This system allows companies to build brand awareness, generate leads, and measure what's working across Facebook's family of apps. The best part? It’s an affordable option for businesses with reduced costs for small budgets.

How does Facebook Audience Network work? 

Facebook Audience Network works by showing your adverts to people who are using other apps on their mobile device. This is possible because Facebook knows where the user's interests lie through Facebook’s Like button. If they like your products, they will see your advert too! The more Likes you have, the more people you can reach with Facebook Audience Network.

It’s important to note that Facebook Audience Network is only available for advertisers with self-serve advertising budgets of $5 or more. This means that if you're running an ad campaign on Facebook, it will not be shown on mobile apps unless you increase your advertising budget to $5 or more.

Who should use Facebook Audience Network? 

Anyone can use Facebook Audience Network, but it is best for advertisers who meet the following criteria:

1. They need to have a Facebook Page 

2. They should have access to $5 or more in self-serve advertising budget 

3. They should not be running any other ads on the mobile app 

The best part about Facebook Audience Network is you don't need to create an account, which makes it easy for new advertisers to get started. Simply login into your Facebook Business Manager, go to the 'Audiences & TARGETING' section and then click on 'Create Audience'. From there, you'll select 'Mobile App 'and then enter the name of this targeted audience which will allow you to select apps that people are likely to download onto their phone. You can also upload a list of all the apps that are relevant if you want or simply leave it blank so that Facebook will generate a list of relevant apps based on your targeting criteria. Once done, click 'Create Audience' and now you're ready to start advertising!

Conclusion

Facebook Audience Network is a great way to reach a wider audience of potential customers. It’s a more targeted and cost-effective option than running Facebook ads, and it’s a great way to make your Facebook ads more effective. So what are you waiting for? Get started today!
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